Case Study
Client: Badgett Business Centre
Location: 2501 Crossings Blvd, Bowling Green, KY 42104
Equipment: Eight digital directories, one interactive directory, and our captivate package
Solution: Digital overhaul intended to make navigating around their campus easier and more efficient.
Date: August, 2015
The Numbers
100%
Occupancy within one month (20% Increase)
$300
First Month External Advertising
The Solution
Digital Integration
Badgett Business Centre features eight stand alone digital directories that are fed from cloud oriented spreadsheets. Each directory can be updated anytime, anywhere, from any connected device. Each device is fed from a single Google Spreadsheet that allows the user to make changes as needed. This allows the directory systems to be completely dynamic, while also eliminating costly fees to update hard-copy directories.
Virtual Experience
Each device on campus features promotional panels that include current client logo-scrubs, upcoming events, and corporate communication content. These panels allow the client to offset the cost of print materials, promotional content, and memos. This is a virtual experience that unprecedented!
Way-Finding
On campus, you can find a digital directory at every corner! Each directory contains tenant information, room numbers, and rest facility directions. This streamlines the process of navigating the daunting facility for newcomers, customers, and visitors.
